Visibility and traffic levels vary by experience, with select events offering expanded reach based on audience size, format, and frequency.

Digital Support

  • Inclusion in one OS4Life email blast tied to the event

  • Two branded social media mentions

Guest Access

  • Two complimentary event tickets

  • One curated swag bag item distributed to attendees

Value

A strong entry point for brand awareness and community alignment within a trusted, culture-driven environment

Sponsorship Program Overview

Brand Partnerships & Experiential Collaborations

Old School 4 Life (OS4Life) is a multi-experience lifestyle brand connecting a loyal, grown audience through music, culture, and community.

Through flagship events like Old School Saturdays, along with Old Scholl Vinyl, Old School Brunch, and other curated experiences, OS4Life offers partners meaningful opportunities to connect with an engaged, multigenerational audience - both onsite and digitally.

Each sponsorship tier provides a different level of visibility, activation, and collaboration, allowing brands to align in a way that best supports their goals while authentically connecting with the OS4Life community.

Community Partner

$2,000

Role : Supporter of the movement

Best for : brands, small businesses, and first-time partners looking to connect with the Old School Vinyl audience in an authentic, grassroots way.

Role : Actively shaping the guest experience

Brand Presence & Inclusion

  • Introduction to the Old School 4 Life community as an official Community Partner

  • On-site brand visibility within the venue

  • Logo placement on select digital screens and event materials

  • Inclusion in post-event partner acknowledgements

Culture Partner

$3,500

Role : Supporter of the movement

Best for : Brands seeking deeper storytelling, increased visibility, and stronger alignment with the Old School 4 Life culture through a specific event experience.

Brand Presence & Inclusion

  • Stronger on site brand visibility throughout the venue

  • Increased logo presence across select digital screens and event materials

  • Inclusion in both pre-event and post event partner acknowledgements

  • Association with the overall look, feel and energy of the experience

Digital Support

  • Inclusion in one OS4Life email blast tied to the event

  • Two branded social media mentions

Guest Access

  • Four complimentary event tickets

  • Two curated swag bag item distributed to attendees

Value

Positions your brand as a cultural contributor - not just a sponsor within a trusted, music - driven community.

Experience Partner

$6,000

Best for : Brands ready to move beyond visibility and into meaningful on-site engagement — connecting with guests at key moments throughout the event experience.

Brand Presence & Inclusion

  • Prominent on-site brand visibility integrated into the event environment

  • Strategic placement across multiple digital screens throughout the venue

  • Brand association with a designated experience moment (arrival, bar, lounge, or dance floor)

  • Inclusion in pre-event, during event, and post-event partner acknowledgements

Digital Support

  • Inclusion in one dedicated OS4Life email blast tied to the event

  • Six branded social media mentions tied to the experience

  • Brand inclusion in select event recap content

Guest Access

  • Six complimentary event tickets

  • Opportunity to include up to two curated swag bag items

Activation Opportunity

Optional on-site activation or branded touchpoint (subject to venue approval and space availability)

Value

Positions your brand as part of the experience itself. Not just seen but felt. Creating stronger recall and deeper audience connection.

Presenting Partner (Exclusive)

$10,000

Role : Actively shaping the guest experience.

Best for : Established brands seeking maximum visibilty, strong cultural alignment, and a direct connection to a loyal, high -traffic audience through Old School 4 Life’s flagship experiences.

Brand Presence & Inclusion

  • Designated Presenting Partner of the event

  • Primary logo placement across all event marketing and digital assets

  • Dominant visibility on in -venue LED screens and high-traffic brand placements

  • Verbal acknowledgement throughout the event

  • Brand association tied to the overall identity, look, and messaging of the experience

Digital & Promotional Support

  • Featured placement in pre-event promotional content

  • Dedicated inclusion in OS4Life email blasts tied to the event

  • Multiple branded social media posts and mentions across platforms

  • Prominent post-event recap acknowledgment

Experiential Integration

  • Opportunity for a branded activation or on-site experience

  • Strategic placement tied to key guest touchpoints (entry, bar, lounge, or dance floor)

  • Optional product sampling or curated brand moment (where applicable)

Guest Access

  • Eight (8) complimentary event tickets

  • Inclusion of branded items in curated swag bags

Value

Positions your brand as the headline partner — seen, spoke, and remembered while aligning directly with the Old School 4 Life movement and its most engaged audience.

Our sponsorships create meaningful brand presence through music-driven experiences and real engagement with our audience.

Partnership tiers range from brand introduction to full guest experience integration, with select events offering enhanced visibility.

Multi-event and annual partnerships are available.

Contact us to explore opportunities

Interested in partnering with Old School 4 Life?

Let’s explore a collaboration that aligns with your brand and community.